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Adas Technologies updates the Title, Keyword and Description
tags for each individual page of your site. This means we
can target different key phrases for different pages and
increase the levels of traffic from a greater range of key
phrases.
a) Additional Navigation Bar
Ideally, we should give the spider as many ways of reaching
a page as possible – a couple of navigation bars, links from
images, links from content, etc. This increases the chances
of a page being reviewed and indexed. The easier and more
convenient it is for search engines to get in and scan your
website, the more traffic they are going to deliver to your
website. The pages that are to be promoted need to offer
more entry points to spiders to ensure that these pages get
indexed.
The target pages should link to all the pages of your site.
This can be achieved simply by implementation of a textual
navigation bar (at the bottom of each page).
b) HTML Coding Validation &
Correction
Search engine crawlers prefer W3C standards with respect to
HTML coding standards. If a website has been made on the
basis of the W3C standard, it positively influences the
search engine rankings especially in MSN.
c) Robots.txt
Search engines will look in your root domain for a special
file named "robots.txt" (http://www.abc.com/robots.txt). The
file tells the robot (spider) which files it may spider
(download). This system is called, The Robots Exclusion
Standard.
d) Image Optimization
All websites should comply with W3C standards
(http://www.w3.org) and regulations for making sites
accessible for people with hearing, motor or visual
disabilities. In order for websites to be accessible, every
image on the page should have an ALT tag that describes the
image exactly, and also repeats any text that is in that
image.
e) URL Architecture
Documents and other objects can be linked within the site
using absolute or relative links. Search Engines give more
importance to the links which are absolute rather then
relative links and therefore positively influences search
engine rankings.
For further information please contact our SEO team.
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